Welcome to Ikobe
Beauty Company



• We deliver Event marketing
• We develop personal marketing strategy with highly effective resumes, cover letter, and social network profiles
• We provide Event& business consultancy
• We do Event Management (Wedding Ceremony, Private& government Ceremony, Exhibition ,Seminar, Screening and Brand Networking Tours)
• We connect one-on-one with customer to promote your brand
• Drive successful results
• We provides strategic advice and insight and leverages relationship built for doing the right things
• We delivers the right results at the right values to our clients
• We provide Top models (Commercial and Fashion Models) in:
  • Ushering/ top class protocol services at events
  • Fashion show
  • Promotion brand
  • Interpretation and tourism
• Mean we have both Commercial and Fashion Top Models to your occasions.

Market analysis

IKOBE company is a highly promising and profitable business venture due to the fact that:

• The priority of the government of Rwanda towardsencouraging and promote new registration and doing businesses (whether citizen and foreigners, investors…);providing skills to Rwandans and giving every citizen with a profession to develop their talents.
• The integration of Rwanda into the East African community provided room for competition and hard workin the need to showcase latest trends in Event marketing,protocol service and Top Models in modeling industry.
• The rapid increasing showbiz industry and every event (Seminars, conferences, tourists …) in Rwanda has created a high demand for quality and experienced protocol peopleand services.

Our primary targeted market

• Business owners or Private sector, corporate bodies, Government institutions and Private individuals in need of quality and professional at: Event marketing; ushers/protocol service at official events and Top Models in modeling industry.
• Providing professional and talented contestants for the various beauty pageants in Rwanda such as Miss Rwanda.
• The niche market are: Event holders, fashion designers and business owners

Competitors

• Rwanda event ,located at KBC building and we’ll compete on the event only
• Primer models Agency, located at Kicukiro and we’ll compete on Top models
• This show that the competitive advantage we brought to the market first is to provide the full packages.

Marketing strategies at IKOBE

• Professional organization and provision of innovative and quality services
• Those strategies are based on the following:
  • The customer's buying process
  • Quarterly (or periodic) sales objectives
  • Target audience

Pricing model:

=>Prestige (high quality, high price) =>Distribution channel: direct

Criteria to join IKOBE Beauty Company

Passionate, talented, disciplined and highly committed aspiring in those services listed above will be integrated into the company for free through scouting and will be charged a certain fee after signing professional contracts at the company.

Four Points to be answered :

1. What is the business? =>We provide the Event marketing and Top Models in fashion industry
2. Why is it needed?
   • =>The rapid increasing showbiz industry and every event (Seminars, conferences) in Rwanda has created a high demand for quality and experienced protocol people and services.
   • =>Every time in conferences, events and in other services list above, models services are unprofessional, lack of passion and unfair payment
   • =>Competitive environment in Rwanda
3. Why hasn’t this need already been met? =>Low organizational skills on system and few features services
4. How will my business meet the need when others haven’t? =>Train models with professional contracts, then build internal relationship with my Team and the business partnership with keys institutions/ companies

MARKETING

Industry and customers

The industry is growing and customers are increasing due to rapid increasing of showbiz industry, every day event and competitive environment with companies brand visibility

Marketing strategy

• Word of month
• Business partnership with event holders and Business owners
• High customer relationship and high marketing communication

Marketing mix

• Product: Event marketing ,Protocol services and Top Models
• Place: East Africa
• Promotion: Trough Social network, Websites, newspapers, company magazine and word of month
• Price: We based on work on current money in circulation

Sales strategy

• Think big and audit my time
• Be different and stand out from the competition
• Build relationships with your customers

OPERATION PLAN

This business is focus on human capital. So we have already selected some of Skills, passionate, professional teamand we continue to use this model of selection.

SUPPORT

• Everyday conferences, seminars, tourists, Companies/Institutions Ad packages ;all at 80%
• Weekly wedding ceremonies
• Few competitors and Hotels, Government,privates and SMEs partnership
• Industry Experience, passionate, hardworking, skills