Welcome to Ikobe
Beauty Company

IKOBE Beauty Company Ltd is an all inclusive Company in Rwanda that specializes and prides itself in provision of top notch Event Marketing (Event, business, marketing consultancy, advertising and event management) as solutions to business, and promoting young talented Top models (Commercial& Fashion Models) packages tailor-made for our clients’ needs. In regard to Event Management, our aim is to integrate your event seamlessly into your existing marketing strategy by identifying the need and meeting the objectives of the function. IKOBE Beauty Company Ltd management is able to play an integral part in making the global village that much smaller by bridging the communication barrier through the management and facilitation of international and local events.

About Ikobe!

The company stand for the community is: provide services to the community so that foreigners have good image to our country and also by bringing solutions to businesses. IKOBE brings its clients' products and services to life in event-based settings through programs that deliver tangible results.




Our Expertise:

    IKOBE provides innovative and creative solutions in the fields of:
  • Personal Marketing including Resume Writing, Cover Letter Writing and Interview Tips
  • Mobile Marketing Tours
  • Business to business solutions
  • Special Event Development and Activation
  • On-Premise / Nightlife Marketing
  • In-Store Promotions, Sampling, Grassroots Marketing
  • Corporate Tours and Hospitality
  • Customer Service Strategies
  • Customer Relationship Management

Mission

The project seeks to discover and nurture youth as we develop and professionalize the event marketing and Top Models inevents, brand promotion, tourism, business to business fashion industry among the Rwandan youth through innovative entrepreneurship and consolidation of the Rwandan culture and to convert consumers into card-carrying brand ambassadors for our clients.

Goals

With professionalism, innovation and quality, we intend to be the best event marketing and fashion top models organization and leading all services listed above in East Africa.

Vision

we mainly aimed at promoting young talented models through mastering the art of the catwalk and showcasing the creative fashion trends in Rwanda. We seeks to discover and nurture youthful models (Both Commercial and Fashion Models) as we develop and professionalize the modeling and fashion industry among Rwanda youth through innovative entrepreneurship and consolidation of the Rwandan culture With professionalism, innovation and quality to lead modeling and fashion agency in Rwanda then East Africa. We provide professional skills and qualifications to aspiring models, we offer both theoretical and practical courses in the modeling industry, we are flexible as we can also provide top class protocol services at events, and tourist guides (Interpreters), commercials and Fashion Models.

Company Founders

Speaker 1

KITOKO MUSABWA Patrick

Managing Director

Speaker 2

IYAMUREMYE Antoine

Creative and General Manager

Speaker 3

Miss KAYIBANDA MUTESI Aurore

Accountant and HRM

Products & services

The company stand for the community is: provide services to the community so that foreigners have good image to our country and also by bringing solutions to businesses. IKOBE brings its clients' products and services to life in event-based settings through programs that deliver tangible results.

Products and services

  • We deliver Event marketing
  • We develop personal marketing strategy with highly effective resumes, cover letter, and social network profiles
  • We provide Event& business consultancy
  • We do Event Management (Wedding Ceremony, Private& government Ceremony, Exhibition ,Seminar, Screening and Brand Networking Tours)
  • We connect one-on-one with customer to promote your brand
  • Drive successful results
  • We provides strategic advice and insight and leverages relationship built for doing the right things
  • We delivers the right results at the right values to our clients
  • We provide Top models (Commercial and Fashion Models) in:
    • Ushering/ top class protocol services at events
    • Fashion show
    • Promotion brand
    • Interpretation and tourism
  • Mean we have both Commercial and Fashion Top Models to your occasions.

Market analysis

IKOBE company is a highly promising and profitable business venture due to the fact that:
  • The priority of the government of Rwanda towardsencouraging and promote new registration and doing businesses (whether citizen and foreigners, investors…);providing skills to Rwandans and giving every citizen with a profession to develop their talents.
  • The integration of Rwanda into the East African community provided room for competition and hard workin the need to showcase latest trends in Event marketing,protocol service and Top Models in modeling industry.
  • The rapid increasing showbiz industry and every event (Seminars, conferences, tourists …) in Rwanda has created a high demand for quality and experienced protocol peopleand services.

Our primary targeted market

  • Business owners or Private sector, corporate bodies, Government institutions and Private individuals in need of quality and professional at: Event marketing; ushers/protocol service at official events and Top Models in modeling industry.
  • Providing professional and talented contestants for the various beauty pageants in Rwanda such as Miss Rwanda.
  • The niche market are: Event holders, fashion designers and business owners

Competitors

  • Rwanda event ,located at KBC building and we’ll compete on the event only
  • Primer models Agency, located at Kicukiro and we’ll compete on Top models
  • This show that the competitive advantage we brought to the market first is to provide the full packages.

Marketing strategies at IKOBE

  • Professional organization and provision of innovative and quality services
  • Those strategies are based on the following:
    • The customer's buying process
    • Quarterly (or periodic) sales objectives
    • Target audience

Pricing model:

=>Prestige (high quality, high price) =>Distribution channel: direct

Criteria to join IKOBE Beauty Company

Passionate, talented, disciplined and highly committed aspiring in those services listed above will be integrated into the company for free through scouting and will be charged a certain fee after signing professional contracts at the company.

Four Points to be answered :

  1. What is the business? =>We provide the Event marketing and Top Models in fashion industry
  2. Why is it needed?
    • =>The rapid increasing showbiz industry and every event (Seminars, conferences) in Rwanda has created a high demand for quality and experienced protocol people and services.
    • =>Every time in conferences, events and in other services list above, models services are unprofessional, lack of passion and unfair payment
    • =>Competitive environment in Rwanda
  3. Why hasn’t this need already been met? =>Low organizational skills on system and few features services
  4. How will my business meet the need when others haven’t? =>Train models with professional contracts, then build internal relationship with my Team and the business partnership with keys institutions/ companies

MARKETING

Industry and customers

The industry is growing and customers are increasing due to rapid increasing of showbiz industry, every day event and competitive environment with companies brand visibility

Marketing strategy

  • Word of month
  • Business partnership with event holders and Business owners
  • High customer relationship and high marketing communication

Marketing mix

  • Product: Event marketing ,Protocol services and Top Models
  • Place: East Africa
  • Promotion: Trough Social network, Websites, newspapers, company magazine and word of month
  • Price: We based on work on current money in circulation

Sales strategy

  • Think big and audit my time
  • Be different and stand out from the competition
  • Build relationships with your customers

OPERATION PLAN

This business is focus on human capital. So we have already selected some of Skills, passionate, professional teamand we continue to use this model of selection.

SUPPORT

  • Everyday conferences, seminars, tourists, Companies/Institutions Ad packages ;all at 80%
  • Weekly wedding ceremonies
  • Few competitors and Hotels, Government,privates and SMEs partnership
  • Industry Experience, passionate, hardworking, skills

Sponsors

Contact Us

You can call us or email us sing the form below

Address

Cyimihurura, Kigali City, Rwanda

Phone Number

+250 788 54 3522

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